0
Your cart

Your cart is empty

Books > Law > Other areas of law > Law as it applies to other professions

Buy Now

Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition) Loot Price: R1,489
Discovery Miles 14 890
  • This item is a special order that could take a long time to obtain.

Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition): Dean K Fueroghne
Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition): Dean K Fueroghne

Share your images

Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition)

Dean K Fueroghne

 (sign in to rate)
Loot Price R1,489 Discovery Miles 14 890 | Repayment Terms: R138 pm x 12*

Bookmark and Share

Our supplier does not have stock of this product at present, but we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. Special orders from this supplier are normally fulfilled within 31 - 41 working days. Please note:

  • Special order items cannot be combined on an order with other items.
  • Special orders can sometimes take significantly longer than this estimate and sometimes our suppliers may be unable to fill a special order.
  • We cannot accept returns of special order titles.
  • If we haven't been able to get the product for you within about 3 months, we will automatically cancel the order and fully refund any payments that you have made.

New to special orders? Find out more.

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals-from agency account executives and copywriters to art directors and freelance designers-will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: March 2017
Authors: Dean K Fueroghne
Dimensions: 262 x 184 x 27mm (L x W x T)
Format: Hardcover
Pages: 398
Edition: Fourth Edition
ISBN-13: 978-1-4422-4488-7
Barcode: 9781442244887
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Law > Laws of other jurisdictions & general law > Social law
Books > Law > Laws of other jurisdictions & general law > Social law > General
Books > Law > Other areas of law > Law as it applies to other professions
LSN: 1-4422-4488-7

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners