Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Not currently available

Creating Powerful Brands (Paperback, 3rd Revised edition) Loot Price: R382
Discovery Miles 3 820

Share your images

Creating Powerful Brands (Paperback, 3rd Revised edition)

Leslie de Chernatony, Malcolm McDonald

 (sign in to rate)
Loot Price R382 Discovery Miles 3 820

Bookmark and Share

Supplier out of stock. If you add it to your wishlist we will send you an email should it become available again.

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: powerful analysis of new areas such as e-branding and e-marketing; a completely new set of advertising and brand images to illustrate key points; and, a powerful analysis of the key drivers of brand value. There can be no doubt that the power of brands in the international marketplace is still growing, and that "Creating Powerful Brands", third edition, can explain both why and how they work. It includes comprehensive coverage of brand management. It is applications orientated, yet grounded on solid theory. There are frameworks organizing the principles of brand building.


Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: September 2003
First published: November 2003
Authors: Leslie de Chernatony • Malcolm McDonald
Dimensions: 233 x 156 x 26mm (L x W x T)
Format: Paperback
Pages: 467
Edition: 3rd Revised edition
ISBN-13: 978-0-7506-5980-2
Barcode: 9780750659802
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-7506-5980-7

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners