Printers' Ink Volume 117 (English, French, Paperback)

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ... with material problems. This season's campaign is dealing with the human factor in an intensely localized way. In the larger cities like Philadelphia and Pittsburgh, the campaign is running eight weeks, with the publication, of one advertisement each week. In the smaller cities and towns the campaign is running from four to six weeks, with the publication of one advertisement each week. In Philadelphia the advertisements are four columns wide by twelve inches deep; all others are three columns wide and ten inches deep. The copy is appearing in every daily and weekly paper in every town in Pennsylvania, Delaware and the southern half of New Jersey that has Bell telephones. In not one piece of copy is there a single mention of receivers, transmitters, switchboards, nor any of the other paraphernalia of the telephone Neither are there any statistics--not even the old favorite--for example--"if all the telephones lines in our service were strung together in one continuous line, they would extend from the earth to the moon and back again forty-six times " No, this campaign of The Bell Telephone Company deals with more fundamental--more vital--things. As Leonard Ormerod, manager of the information de partment of the company, has said: "This campaign was planned, the copy written, and the illustrations made chiefly to do two things. First, we want to show the citizens of every community where we have telephones that the men and women who construct, operate and maintain the telephone system are among, and of, the very folks that constitute the citizenship of those communities. "Second, we want to make it clearly understood that the telephone company is vitally interested in the welfare and development of each community that...