Grounded in ethical theory, this text provides guidelines for
individual ethical decision-making and although the primary focus
is the news media - broadcasting and the press - professionals
working in related fields will benefit from engaging with it. An
analysis of the South African normative context under both the
previous and present political dispensations will be of interest to
media policy formulators and students alike. Current contentious
issues - racism in the media, the plans for media development in
this country, the reporting of violence and crime, the right to
privacy and media and advertising - come under the spotlight. Media
critics and researchers will find the analysis of the qualitative
framework for ethical/unethical media conduct - based on the
theoretical insights of this title - invaluable. A suggested
formula is provided to improve the level of individual ethical
decision-making in other spheres.
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