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Creating Images and the Psychology of Marketing Communication (Electronic book text)
Lynn R. KahleThis book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
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Product Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
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Product Details
General
Imprint | Taylor & Francis Group |
Country of origin | United States |
Release date | 2006 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Lynn R. Kahle |
Format | Electronic book text |
Pages | 442 |
ISBN-13 | 978-1-282-37579-6 |
Barcode | 9781282375796 |
Categories | |
LSN | 1-282-37579-2 |
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