Faced with what many were calling a dying medium, US network
television producers became much more aggressive in seeking out
alternative business and artistic models in the beginning of this
century. Most significantly, many of these producers turned to the
emerging field of transmedia (ancillary texts in comicbooks, novels
and new media) as a way to bolster and support television products.
In this book, the author examines four such programs ( 24, Alias,
Heroes and Lost ) and investigates how transmedia was incorporated
into both the work and the art of network television production.
Split into two complementary parts, the book first paints a picture
of how transmedia producers were, or were not, aincorporated into
creative decision-making centers of these serialized programs.aThe
second section explains how the presence of off-site transmedia
texts begins to alter the very narrative construction of the on-air
series themselves. Including interviews with the transmedia
workers, this groundbreaking study extends the field of television
studies into brand new areas, and brings a OCOdying mediumOCO into
the 21st Century."
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