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Transmedia Television - New Trends in Network Serial Production (Electronic book text)
Transmedia Television - New Trends in Network Serial Production (Electronic book text): M.J. Clarke
Transmedia Television - New Trends in Network Serial Production (Electronic book text): M.J. Clarke

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Transmedia Television - New Trends in Network Serial Production (Electronic book text)

M.J. Clarke

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Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs ( 24, Alias, Heroes and Lost ) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, aincorporated into creative decision-making centers of these serialized programs.aThe second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a OCOdying mediumOCO into the 21st Century."

General

Imprint: Bloomsbury Academic
Country of origin: United States
Release date: December 2012
Authors: M.J. Clarke
Format: Electronic book text - Windows
Pages: 253
ISBN-13: 978-1-4411-4413-3
Barcode: 9781441144133
Categories: Promotions
Books > Arts & Architecture > Performing arts > Television
LSN: 1-4411-4413-7

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