Vast global resources are ploughed into the delivery of treatment
interventions ranging from diet and lifestyle advice to complex
surgery. In all cases, whatever the intervention, unless the
recipient is engaged with the process and understands why the
intervention has been offered and the part they play in its
success, compliance is an issue. Even where the individual does
engage and understand, he or she may choose not to
comply.Non-compliance is estimated to cost the pharma industry
US$70 billion per year. No figures exist for the cost to healthcare
insurers and public health but non-compliance is undoubtedly one of
the top five issues facing both drug developers and healthcare
providers.During clinical trials, non-compliance undermines the
accuracy of the data generated from the whole trial as well as
particular aspects such as the efficacy of different dosages.This
book explores the key factors which drive compliance and the part
that healthcare professionals can play in improving this, with the
key underlying goal of improving public health in its broadest
Gower Publishing Ltd
|Country of origin:
• Faiz Kermani
||297 x 210mm (L x W)
||Electronic book text
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