An art expert sees a ten-million-dollar sculpture and instantly
spots it's a fake. A marriage analyst knows within minutes whether
a couple will stay together. A fire-fighter suddenly senses he has
to get out of a blazing building. A speed dater clicks with the
right person ...This book is all about those moments when we 'know'
something without knowing why. Here Malcolm Gladwell explores the
phenomenon of 'blink', showing how a snap judgement can be far more
effective than a cautious decision. By trusting your instincts, he
reveals, you'll never think about thinking in the same way again.
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