The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Imprint | Back Bay Books |
Country of origin | United States |
Release date | 2002 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2002 |
Authors | Malcolm Gladwell |
Dimensions | 212 x 140 x 22mm (L x W x T) |
Format | Paperback |
Pages | 301 |
Edition | 1st Back Bay pbk. ed |
ISBN-13 | 978-0-316-34662-7 |
Barcode | 9780316346627 |
Categories | |
LSN | 0-316-34662-4 |