The "Guide to Management Research Methods "is an invaluable
introductory textbook for all students of organizations.
Organizational scientists must be able to conduct reliable research
on the basis of empirical field data, and to argue the soundness or
validity of their research approach, either as a researcher within
a university or research institute, as an organizational
consultant, or as a staff member in an organization. A career as an
organizational scientist requires an important range of knowledge
This popular textbook provides students at undergraduate and
MBA levels with a thorough introduction to the research methods
with which they need to be familiar and how to apply them. A
popular course text, it teaches the skills that are essential for
planning, conducting and reporting research projects, as well as
evaluating the research of others. The authors offer a clear
overview of the different steps in a research process: from the
definition of a research problem to designing and conducting a
study. Each chapter corresponds with a specific stage in the
research project. Numerous examples and practical guidelines are
provided throughout. Finally, attention is paid to the results of
statistical data analyses and their inclusion in the report and
presentation of the research project.
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