With crisp and insightful contributions from 47 of the world s
leading experts in various facets of retailing, Retailing in the
21st Century offers in one book a compendium of state-of-the-art,
cutting-edge knowledge to guide successful retailing in the new
millennium. In our competitive world, retailing is an exciting,
complex and critical sector of business in most developed as well
as emerging economies. Today, the retailing industry is being
buffeted by a number of forces simultaneously, for example the
growth of online retailing and the advent of radio frequency
identification (RFID) technology. Making sense of it all is not
easy but of vital importance to retailing practitioners, analysts
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