Companies operating in today's roller-coaster economy have
increasingly turned to competitive intelligence (CI) as an
effective means of building and maintaining a business edge.
Revealing their secrets for monitoring competitive forces and
keeping on top of the trends, opportunities, and threats within
their industries, this book presents 15 leading CI researchers and
their hard-earned secrets. These CI researchers are from such
Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed
Martin, Merck, and United Technologies. The tips, techniques, and
models provided can be successfully applied to any business
intelligence project, and the range of sources and strategies
discussed will help any organization stay several steps ahead of
|Country of origin:
Margaret Metcalf Carr
||241 x 152mm (L x W)
||Electronic book text
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