Social Media in Travel, Tourism and Hospitality - Theory, Practice and Cases (Electronic book text)


Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

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Product Description

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

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Product Details

General

Imprint

Ashgate Publishing

Country of origin

United States

Release date

February 2012

Availability

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Editors

, ,

Format

Electronic book text

Pages

338

ISBN-13

978-6613382740

Barcode

9786613382740

Categories

LSN

6613382744



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