An exploration into the impact of the global crisis on emerging
economies and firms and their responses to it. The ways in which
the leading emerging economies of Brazil, Russia, India and China
(BRIC) are dealing with the challenges of the global crisis are
complemented by the approaches applied by countries and firms from
Central and Eastern Europe. This is a pioneering volume shedding
light on the successful international activities of the emerging
economies in the global crisis. Offering a variety of perspectives,
the chapters deal with the successful application of specific modes
of market entry of BRIC economies in developed countries and the
ways in which Russian, Indian, Chinese, and also Polish, Slovene
and Estonian firms have coped with the challenges of the global
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