Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
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Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
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Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | March 2018 |
Availability | Expected to ship within 4 - 8 working days |
Editors | Maritha Pritchard, Karabo Sitto |
Dimensions | 244 x 168 x 16mm (L x W x T) |
Format | Paperback |
Pages | 318 |
Edition | 1st Edition |
ISBN-13 | 978-1-4851-2552-5 |
Barcode | 9781485125525 |
Categories | |
LSN | 1-4851-2552-9 |