Previously known as "Fundamentals of Operations Management,
Operations Management: Integrating Manufacturing and Services (with
Student CD and PowerWeb) 5/e" offers a broad and relatively
non-quantitative overview of the field of operations management and
provides a "big picture" perspective that should appeal to a
variety of business majors-not just those students majoring in
operations management. Reflecting the background of its authors,
"Operations Management: Integrating Manufacturing and Services" has
arguably the strongest coverage of services of any introductory
book on the market. Its treatment of both manufacturing and
services, as its new title suggests, is again more fully integrated
than other competing textbooks.
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