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The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results - Unleash Your Creativity for Better Customer Solutions and Extraordinary Results (Hardcover) Loot Price: R343
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The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results - Unleash Your Creativity...
The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results - Unleash Your Creativity...

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The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results - Unleash Your Creativity for Better Customer Solutions and Extraordinary Results (Hardcover)

Mark Donnolo

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List price R452 Loot Price R343 Discovery Miles 3 430 You Save R109 (24%)

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When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, "The Innovative Sale" reveals how to: - Define the sales challenge - Question assumptions and look for ways to reframe the problem - Mine unrelated situations for fresh solutions - Get comfortable with feeling lost as you explore new directions - Break some rules and learn to "grow with the flow" "The Innovative Sale" draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before--in ways they never imagined possible.

General

Imprint: Amacom Books
Country of origin: United States
Release date: February 2014
First published: 2014
Authors: Mark Donnolo
Dimensions: 94 x 65 x 12mm (L x W x T)
Format: Hardcover
Pages: 288
ISBN-13: 978-0-8144-3347-8
Barcode: 9780814433478
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-8144-3347-2

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