In his ground-breaking book, Reinventing Communication, Mark
Phillips shows how even the most mature organization can fail to
deliver successful projects - and worse, how this can lead to an
organization's demise. With clear examples, Mark reveals the
underlying principles at work and introduces a revolutionary new
technique for harnessing the power of communication to ensure long
term success. For organizations of all sizes, this book changes the
way we think about management and leadership.Mark makes his case by
looking at teams and individuals that set out to deliver ambitious
achievements in complex and challenging environments. We meet the
leadership team that built the F-18 Super Hornet fighter jet, one
of the US Navy's most successful programs. We discover the
untraditional approach to risk used in building a new terminal at
London's Heathrow airport. We draw lessons on corporate survival
from the cat and mouse fight against IED's in Afghanistan, and are
introduced to a website where online video gamers solved a critical
piece of the AIDS puzzle using their gaming prowess.Reinventing
Communication is about creating the conditions for performance and
attaining long term success. Whether a start-up, a global
enterprise or a government agency, this book shows us how to
deliver ambitious achievements by getting communication right. It
is a book that no manager, leader or innovator should be without.
Gower Publishing Ltd
|Country of origin:
||244 x 172mm (L x W)
||Electronic book text
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