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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries

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Fashion Brands - Branding Style from Armani to Zara (Paperback, 3rd Revised edition) Loot Price: R359 Discovery Miles 3 590 You Save: R84 (19%)
Fashion Brands - Branding Style from Armani to Zara (Paperback, 3rd Revised edition): Mark Tungate
Fashion Brands - Branding Style from Armani to Zara (Paperback, 3rd Revised edition): Mark Tungate

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Fashion Brands - Branding Style from Armani to Zara (Paperback, 3rd Revised edition)

Mark Tungate

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List price R443 Loot Price R359 Discovery Miles 3 590 You Save R84 (19%)

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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: October 2012
First published: November 2012
Authors: Mark Tungate
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 240
Edition: 3rd Revised edition
ISBN-13: 978-0-7494-6446-2
Barcode: 9780749464462
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7494-6446-1

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