Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
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Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | October 2017 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2018 |
Authors | Mark Tungate |
Dimensions | 233 x 155 x 15mm (L x W x T) |
Format | Paperback - Trade |
Pages | 248 |
ISBN-13 | 978-0-7494-7350-1 |
Barcode | 9780749473501 |
Categories | |
LSN | 0-7494-7350-9 |