Business: The Key Concepts (Electronic book text)


Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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Product Description

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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Product Details

General

Imprint

Taylor & Francis Group

Country of origin

United States

Release date

2001

Availability

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Authors

Format

Electronic book text

Pages

253

ISBN-13

978-1-280-06850-8

Barcode

9781280068508

Categories

LSN

1-280-06850-7



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