China is the world s largest power region, achieving economic
growth rates that exceed those of most industrialized countries.
Joining the WTO unleashed the powerful "dragon" of Eastern Asia and
Chinese markets are expected to grow even faster in the coming
years. International companies looking to start or extend business
in China are finding exciting new opportunities. Yet these
opportunities do not come without serious challenges.
In this book practitioners of international companies are
offered valuable insights and lessons from established and
successful managers, academics and consultants. The book is divided
into three parts: "Opportunities and Challenges in China,"
"Strategies for Market Entry and Business Success" and "Practical
Insights from China." It covers a variety of topics such as
business strategies, branding, pricing, market research, legal
constraints and successful business relations. It also takes a
closer look at best practices from Volkswagen, Allianz and MAN
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