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Business Success in China (Hardcover) Loot Price: R1,076 Discovery Miles 10 760 You Save: R76 (7%)

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Business Success in China (Hardcover): Markus B. Hofer, Bernhard Ebel
Business Success in China (Hardcover): Markus B. Hofer, Bernhard Ebel

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Business Success in China (Hardcover)

Markus B. Hofer, Bernhard Ebel

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List price R1,152 Loot Price R1,076 Discovery Miles 10 760 You Save R76 (7%)

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China is the world s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.

In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China," "Strategies for Market Entry and Business Success" and "Practical Insights from China." It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: November 2006
First published: 2007
Editors: Markus B. Hofer • Bernhard Ebel
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 283
ISBN-13: 978-3-540-34614-2
Barcode: 9783540346142
Categories: Promotions
Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
LSN: 3-540-34614-7

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