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Ethics in Marketing and Communications - Towards a Global Perspective (Hardcover) Loot Price: R2,023 Discovery Miles 20 230

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Ethics in Marketing and Communications - Towards a Global Perspective (Hardcover)

Mary M. McKinley

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Loot Price R2,023 Discovery Miles 20 230

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This title takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2012
First published: 2012
Editors: Mary M. McKinley
Dimensions: 223 x 144 x 15mm (L x W x T)
Format: Hardcover
Pages: 130
ISBN-13: 978-0-230-35855-3
Barcode: 9780230358553
Categories: Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
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Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-230-35855-1

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