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Found - Connecting with Customers in the Digital Age (Paperback)
Loot Price: R244
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Found - Connecting with Customers in the Digital Age (Paperback)
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Loot Price R244
Discovery Miles 2 440
Expected dispatch within 7 - 15 working days.
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Today's customers are harried, glued to their smartphones and more
pressed for time than ever. To reach them with your message, your
company must communicate differently than in the past. And while
many marketers accept that digital marketing is the key to doing
so, far too few approach the matter with a methodology that works.
FOUND teaches the reader how to blend social media marketing,
search engine marketing, and content marketing into a formula that
reaches the right audience at the right time. FOUND teaches the
reader how to stop wasting money and effort on "shotgun" marketing
that tries to interrupt consumers with messages they don't want and
instead focus on reaching them at those times when they most
desperately need your product or service--their "parachute
moments." Research tells us that consumers now consult Google first
when trying to solve a problem, research a product, or find a place
to buy what they want. FOUND helps you insert your brand into that
equation by following a simple, 4-Step model based on (1) knowing
your audience better, (2) creating online content that helps them,
(3) optimizing your website for Google, and (4) leveraging the
power of social media. Among other things, readers will learn the
following about digital marketing strategy: -Understand why
content--not advertising--is the key to acquiring new customers in
the digital age. -How to develop buyer personas for your audience
members. -Learn how to create great content that informs and
influences your target audience. -Figure out what your customers
truly care about and be there for them online when they need you.
-Identify which social networks are best for your audience.
-Understand the nuances of Facebook, Instagram, Twitter, LinkedIn,
and other social networks. -Get your arms about what it takes to be
visible to customers in a Google search. -Understand why a blog is
an component of any company website. -Much, much more. More on the
book, including an introductory video trailer from the author, can
be found online at http: //www.FoundTheBook.com. Advance Praise for
FOUND -------------------------------------------------------------
"After reading Found, my digital IQ increased significantly."
Eugene Lee President & COO Darden Restaurants (NYSE: DRI)
"Certo has been helping clients develop successful digital
marketing strategies since I met him in the late 1990s. Found
provides you with detailed practical advice on how to do it in your
own business." W. Earl Sasser Baker Foundation Professor Harvard
Business School "Found brilliantly captures the challenges and
opportunities in digital marketing today--getting this right is the
x-factor in the success or failure of a business." Lori Wright
Chief Marketing Officer TIBCO (NASD: TIBX) "Found is the guidebook
that every CEO should read. Matt Certo lays out a step by step
process to identify and capture customers in the social marketing
era." Julian E. (Jay) Whitehurst President and COO National Retail
Properties (NYSE: NNN)
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