"What an extraordinary tale, both entertaining and expertly told. I
ended this page-turner chuckling and deeply informed about the
outscale ambitions of bioscience, making a corporate Wild West of
Iceland's cultural reserve. Scholarly science writing doesn't get
any better than this."--George E. Marcus, Series Editor, "Late
Editions: Cultural Studies for the End of the Century"
"A chiasmic tour de force: entertaining, informative, and
insightful, a brilliant picaresque romp. "Promising Genomics"
decodes deCode, one of the signature biotech and genomics stories
of our times, unsettling almost all the key issues--legal,
scientific, regulatory, transnational capital, social justice,
democratic--of modern biologists' business plans and of doing
fieldwork in a high-tech, fast-paced, speculative
economy."--Michael M.J. Fischer, author of "Emergent Forms of Life
and the Anthropological Voice and Anthropological Futures"
""Promising Genomics" guides us through the gorgeous volatility of
the Iceland genomic debates--media gullibility, corporate avarice,
NGO activism, and the complicity of scholars that turn up to study
them. Mike Fortun's ethnography gathers data from all
over--Icelandic novels, town hall meetings, stock market
speculation, the fortunes of Keiko the whale, Icelandic
geography--to find a better way of engaging with contemporary
genomic research. The narrative he constructs is intellectually
compelling, affectively astute and politically alive. "Promising
Genomics" is a watershed for scholars and activists working at the
interface of biology and culture. It will reinvent your bioethical
commitments."--Elizabeth A. Wilson, author of "Psychosomatic:
Feminism and theNeurological Body"
"Like an ethnographic prospectus, "Promising Genomics" brings the
fine print of our encoded future to life. Fortun reveals how
financial speculation, promissory science, and compromised politics
have transformed the people of Iceland into genetic stock--and how
Icelanders have responded. Anyone invested in the question of how
techno-scientific futures are launched would be well advised to
read this vivid account."--Ken Alder, author of T"he Lie Detectors:
The History of an American Obsession"
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