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Focus Groups in Social Research. Introducing Qualitative Methods. (Electronic book text)
Focus Groups in Social Research. Introducing Qualitative Methods. (Electronic book text): Michael Bloor, Jane Frankland,...
Focus Groups in Social Research. Introducing Qualitative Methods. (Electronic book text): Michael Bloor, Jane Frankland,...

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Focus Groups in Social Research. Introducing Qualitative Methods. (Electronic book text)

Michael Bloor, Jane Frankland, Michelle Thomas, Kate Robson

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of virtual focus groups'.

General

Imprint: Sage Publications (CA)
Country of origin: United States
Release date: November 2000
Authors: Michael Bloor • Jane Frankland • Michelle Thomas • Kate Robson
Format: Electronic book text
Pages: 119
ISBN-13: 978-6611240264
Barcode: 9786611240264
Categories: Promotions
Books > Social sciences > Sociology, social studies > Social research & statistics
Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN: 6611240268

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