The relentless pursuit of industrial efficiency no longer yields
the profits it once did because it requires a level of business
predictability that no longer exists. Instead, the Internet and
global video and telecom systems provide a massive and continuous
flow of data that causes the whole world to behave like a giant
stock market, with all the volatility and uncertainty that goes
along with such markets. Responsiveness now trumps efficiency.""
By being responsive to the evolving needs and desires of
specific groups of customers, companies can wrap their products and
services in a tailored blanket of value-added services to
consistently earn an additional four percent or more gross margin
than they would otherwise earn for the product or service alone.
This customer and market specialization is the most promising and
the most sustainable source of profits in our fluid, real-time
Part of the Microsoft Executive Leadership Series, "Sustainable
Prosperity" discusses the three fundamental process loops that
drive an agile enterprise and how they work together to deliver the
responsiveness that generates profits in a high-change economy.
Providing strategies for innovative and pragmatic use of people,
process, and technology to drive operations in an agile enterprise,
this book reveals the principles of the agile enterprise, backed by
real-world case studies from the author's own experience.
Michael Hugos is a speaker, writer, and practitioner in IT and
business agility, and agile system development methods. He writes a
column for "Computerworld" and a blog titled "Doing Business in
Real Time" for "CIO" magazine.
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