Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it.
Corporate Innovation & Entrepreneurship International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
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Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it.
Corporate Innovation & Entrepreneurship International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Imprint | South-Western College Publishing |
Country of origin | United States |
Release date | 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2011 |
Authors | Jeffrey Covin, Donald Kuratko, Michael Morris |
Dimensions | 234 x 188 x 19mm (L x W x T) |
Format | Paperback |
Pages | 483 |
Edition | International Edition |
ISBN-13 | 978-1-111-52691-7 |
Barcode | 9781111526917 |
Categories | |
LSN | 1-111-52691-5 |
Course Code | MNE3702 |