Managerial Economics and Business Strategy (Hardcover, 6th Revised edition)


"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

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Product Description

"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

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Product Details

General

Imprint

McGraw-Hill Higher Education

Country of origin

United States

Release date

October 2007

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2008

Authors

Dimensions

233 x 190 x 30mm (L x W x T)

Format

Hardcover

Pages

656

Edition

6th Revised edition

ISBN-13

978-0-07-337568-7

Barcode

9780073375687

Categories

LSN

0-07-337568-3



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