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Marketing Professional Services (Electronic book text)
Marketing Professional Services (Electronic book text): Michael Roe
Marketing Professional Services (Electronic book text): Michael Roe

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Marketing Professional Services (Electronic book text)

Michael Roe

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Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and PersistenceIndividual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.

General

Imprint: Routledge
Country of origin: United States
Release date: October 2012
Authors: Michael Roe
Format: Electronic book text
Pages: 224
ISBN-13: 978-1-136-00741-5
Barcode: 9781136007415
Categories: Promotions
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-136-00741-5

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