Michal Choinski explores the language of the key preachers of the
"Great Awakening" of the mid-eighteenth century, and seeks to
explain the impact their sermons exerted upon colonial American
audiences. The revival of the 1739-43 is recognized as an important
event in American colonial history, formative for the shaping of
the culture of New England and beyond. Choinski highlights a
variety of inventive rhetorical mechanisms employed by these
ministers evolved into what came to be called the 'rhetoric of the
revival, ' became commonplace for American revivalism, and were
fundamental for the persuasive power of Great Awakening preaching
and the communicative success of the 'New Light' ministers
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