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Visual Marketing - From Attention to Action (Electronic book text)
Visual Marketing - From Attention to Action (Electronic book text): Michel Wedel, Rik Pieters
Visual Marketing - From Attention to Action (Electronic book text): Michel Wedel, Rik Pieters

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Visual Marketing - From Attention to Action (Electronic book text)

Michel Wedel, Rik Pieters

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

General

Imprint: Psychology Press
Country of origin: United Kingdom
Release date: October 2012
First published: 2007
Editors: Michel Wedel • Rik Pieters
Format: Electronic book text
Pages: 328
ISBN-13: 978-0-203-80961-7
Barcode: 9780203809617
Categories: Promotions
Books
LSN: 0-203-80961-0

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