0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management

Not currently available

Marketing Financial Services (Electronic book text, 2nd)
Marketing Financial Services (Electronic book text, 2nd): Mike Wright, Trevor Watkins
Marketing Financial Services (Electronic book text, 2nd): Mike Wright, Trevor Watkins

Share your images

Marketing Financial Services (Electronic book text, 2nd)

Mike Wright, Trevor Watkins; Edited by Christine Ennew

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

General

Imprint: Routledge
Country of origin: United States
Release date: 2010
Authors: Mike Wright • Trevor Watkins
Editors: Christine Ennew
Format: Electronic book text
Pages: 404
Edition: 2nd
ISBN-13: 978-1-282-38090-5
Barcode: 9781282380905
Categories: Promotions
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
LSN: 1-282-38090-7

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners