Slovesnye Tovarnye Znaki Alkogol'nykh Napitkov (Russian, Paperback)

Predstavlen kompleksnyy lingvisticheskiy analiz slovesnykh tovarnykh znakov - kommercheskikh naimenovaniy semi yazykovykh proiskhozhdeniy: semanticheskiy, morfologo-sintaksicheskiy, etimologicheskiy. Analiziruyutsya zaimstvovannye tovarnye znaki i znaki-gibridy. Opredelyaetsya mesto kommercheskogo naimenovaniya v leksicheskoy i onomasticheskoy sisteme yazyka. Dlya studentov, obuchayushchikhsya na filologicheskom fakul'tete, nauchnykh rabotnikov v oblasti lingvistiki, a takzhe dlya vsekh, kogo interesuyut slovesnye tovarnye znaki.