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Books > Reference & Interdisciplinary > Museums & museology

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The Museum Marketing Handbook (Paperback) Loot Price: R371
Discovery Miles 3 710
  • This item is a special order that could take a long time to obtain.

The Museum Marketing Handbook (Paperback): Museums & Galleries Commission
The Museum Marketing Handbook (Paperback): Museums & Galleries Commission

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The Museum Marketing Handbook (Paperback)

Museums & Galleries Commission

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Loot Price R371 Discovery Miles 3 710

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Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum. Since 1991 reports from professional bodies have stressed the need for marketing officers within museums and the importance of market research. This practical handbook has been written to help museum staff introduce marketing where there is none, to improve it where it already exists, and to think of ever more creative ways to make it serve museums. The advice given is detailed enough to be genuinely helpful and it is presented in a friendly and accessible style. Case studies focus on museums of different sizes and with varied clientele - but the positive message is common to them all.


Imprint: Stationery Office Books
Country of origin: United Kingdom
Release date: December 1993
First published: December 2006
Authors: Museums & Galleries Commission
Dimensions: 246 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 120
ISBN-13: 978-0-11-290517-2
Barcode: 9780112905172
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Reference & Interdisciplinary > Museums & museology
LSN: 0-11-290517-X

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