This book covers basic marketing tenets and terminology, how to go
about setting up a marketing plan, and contemporary topics such as
branding and marketing to women. This book is illustrated
throughout with successful strategies libraries are currently using
to market their services. Skill-building exercises are included for
students and practitioners and cases studies are incorporated for
analyzing current library marketing issues.
Special topics in library marketing including branding, marketing
to women, creating 'buzz', marketing yourselfEmphasis on creativity
and innovationPractical advice from practitioners on what works and
what does not
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