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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Industrial Marketing Research - Management and Technique (Paperback) Loot Price: R1,054
Discovery Miles 10 540
Industrial Marketing Research - Management and Technique (Paperback): Nicholas Stacey, Aubrey Wilson
Industrial Marketing Research - Management and Technique (Paperback): Nicholas Stacey, Aubrey Wilson

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Industrial Marketing Research - Management and Technique (Paperback)

Nicholas Stacey, Aubrey Wilson

Series: Routledge Library Editions: Marketing

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Loot Price R1,054 Discovery Miles 10 540 | Repayment Terms: R98 pm x 12*

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: Nicholas Stacey • Aubrey Wilson
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 294
ISBN-13: 978-1-138-97265-0
Barcode: 9781138972650
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-138-97265-7

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