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Marketing Strategy for Small Scale Wind Energy Turbines in India (Paperback) Loot Price: R1,471
Discovery Miles 14 710
Marketing Strategy for Small Scale Wind Energy Turbines in India (Paperback): Nina Harjula
Marketing Strategy for Small Scale Wind Energy Turbines in India (Paperback): Nina Harjula

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Marketing Strategy for Small Scale Wind Energy Turbines in India (Paperback)

Nina Harjula

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Loot Price R1,471 Discovery Miles 14 710 | Repayment Terms: R137 pm x 12*

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This is a study that analyzes the small scale wind energy markets in Mumbai, focusing on questions: How feasible is the wind energy for SME businesses in Mumbai, and what are the main challenges and opportunities of small scale wind energy in Mumbai? The study is a qualitative case study, in which, the data has been collected through observing the markets by visiting wind energy sites and companies, interviewing and meeting potential customers and other stakeholders in the market. Theoretical framework consists of development of a marketing strategy, segmentation of the markets and a marketing mix. The market is new and almost untouched, most of the companies interviewed have not been offered wind energy. The demand for energy is high and growing with speed. The energy shortage during the year 2008 was 9.3 % and the peak shortage 12.6 %. The growth of the economy in India is one of the highest in the world and it is burdening the nature with CO2 emissions because India is still mainly depending on fossil fuels. There is a need for new solutions to ensure the energy supply and then continuity of the growth of the economy.

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: May 2011
First published: May 2011
Authors: Nina Harjula
Dimensions: 229 x 152 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 112
ISBN-13: 978-3-639-35427-0
Barcode: 9783639354270
Categories: Promotions
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Economics > International economics
Books > Business & Economics > Economics > International economics > General
LSN: 3-639-35427-3

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