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Jerry Della Femina (Paperback) Loot Price: R869 Discovery Miles 8 690
Jerry Della Femina (Paperback): Nuadha Trev
Jerry Della Femina (Paperback): Nuadha Trev

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Jerry Della Femina (Paperback)

Nuadha Trev

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Loot Price R869 Discovery Miles 8 690

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Jerry Della Femina (born 1936 in Brooklyn) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year, had 300 employees, and offices in both New York and Los Angeles. Della Femina is known for his larger than life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue." In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. It became a cult bestseller, described by The Guardian as "one of the defining books about advertising," and eventually inspired the television series Mad Men.


Imprint: Lect Publishing
Country of origin: United States
Release date: 2012
First published: 2012
Editors: Nuadha Trev
Dimensions: 229 x 152 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 124
ISBN-13: 978-6139656738
Barcode: 9786139656738
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 6139656737

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