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Counter Strategies in Global Markets (Hardcover, New)
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
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Product Description
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | December 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Editors | O. Ploetner |
Dimensions | 235 x 155 x 17mm (L x W x T) |
Format | Hardcover |
Pages | 171 |
Edition | New |
ISBN-13 | 978-0-230-30131-3 |
Barcode | 9780230301313 |
Categories | |
LSN | 0-230-30131-2 |
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