0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization

Buy Now

Business Strategy in a Semiglobal Economy (Paperback) Loot Price: R1,288
Discovery Miles 12 880
Business Strategy in a Semiglobal Economy (Paperback): Panos Mourdoukoutas
Business Strategy in a Semiglobal Economy (Paperback): Panos Mourdoukoutas

Share your images

Business Strategy in a Semiglobal Economy (Paperback)

Panos Mourdoukoutas

 (sign in to rate)
Loot Price R1,288 Discovery Miles 12 880 | Repayment Terms: R120 pm x 12*

Bookmark and Share

Usually dispatched within 7 - 15 working days.

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

General

Imprint: M.E.Sharpe
Country of origin: United States
Release date: 2006
First published: March 2006
Authors: Panos Mourdoukoutas
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 232
ISBN-13: 978-0-7656-1342-4
Barcode: 9780765613424
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
Promotions
Books > Business & Economics > Business & management > Business strategy
LSN: 0-7656-1342-5

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners