You don't have to be a mechanical genius to be an inventor. Anyone
can invent--a parent wrestling with a baby sling . . . a coach
frustrated with slick-soled running shoes . . . an office worker
determined to keep the computer cords untangled. Inventing is
simply finding clever solutions to everyday challenges. Author and
inventor Patricia Nolan-Brown has turned common annoyances into
ingenious and money-making products. She shares the tricks of her
trade in "Idea to Invention," a practical guide that helps ordinary
people look at their world with the eyes of an inventor. Readers
will learn six simple steps to invention--and discover: - How they
rate on six crucial personality traits - Creativity habits that
spark invention - The power of tape-and-paper prototypes to refine
their vision - How to navigate the ins and outs of licensing and
patenting their product - The pros and cons of finding a licensed
manufacturer vs. running a home-based assembly line - How to
promote their invention--from perfecting the pitch and finding
store buyers to trade-show shortcuts and strategies for creating
buzz online - Product enhancements that add years to shelf life
From initial concept to thriving business, this handy guide
simplifies the invention process and gives creative thinkers the
competitive edge they need to achieve success.
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