0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Strategic Challenges for the Base of the Pyramid (Paperback) Loot Price: R615
Discovery Miles 6 150
Strategic Challenges for the Base of the Pyramid (Paperback): Patrick A.M. Vermeulen, Edgar Hutte
Strategic Challenges for the Base of the Pyramid (Paperback): Patrick A.M. Vermeulen, Edgar Hutte

Share your images

Strategic Challenges for the Base of the Pyramid (Paperback)

Patrick A.M. Vermeulen, Edgar Hutte

 (sign in to rate)
Loot Price R615 Discovery Miles 6 150 | Repayment Terms: R57 pm x 12*

Bookmark and Share

Usually dispatched within 8 - 15 working days.

This pioneering book addresses some of the key challenges that firms encounter when they enter low-income markets and offers solutions - based on empirical evidence - for those firms already operating in such a difficult arena. The Base of the Pyramid (BoP) has become a popular area for firms to search for new business potential. However, serving the BoP requires a fundamentally different approach to doing business and presents a new and unique set of organizational challenges. In this book, Patrick Vermeulen and Edgar Hutte discuss some of the key challenges firms are confronted with when operating in BoP markets. Based on empirical evidence from various companies across the globe, the authors provide valuable insights into how firms can deal with these challenges. With the rapid growth of developing countries, Western firms should be more aware of the potential problems when entering these markets; this book will help those making the crucial choices necessary to resolve these issues. This book will appeal to academics and students in international business or business administration. It will also prove an essential resource for practitioners that are active in, or are considering moving into, low-income markets.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: April 2016
Authors: Patrick A.M. Vermeulen • Edgar Hutte
Dimensions: 156 x 234mm (L x W)
Format: Paperback
Pages: 176
ISBN-13: 978-1-78471-094-1
Barcode: 9781784710941
Categories: Books > Business & Economics > Business & management > Business strategy
Promotions
Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > International business
LSN: 1-78471-094-6

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners