Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
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Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | March 2018 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2018 |
Authors | Patrick Maes |
Dimensions | 234 x 156 x 12mm (L x W x T) |
Format | Paperback - Trade |
Pages | 208 |
ISBN-13 | 978-0-7494-8234-3 |
Barcode | 9780749482343 |
Categories | |
LSN | 0-7494-8234-6 |