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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3. (Electronic book text)
Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3. (Electronic book...
Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3. (Electronic book...

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Issues of Representation and Qualitative Marketing Research. Qualitative Market Research, Volume 6, Issue 3. (Electronic book text)

Pauline Maclaran, Miriam Catterall, Lorna Stevens

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There are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice!

General

Imprint: Emerald Group Publishing Ltd
Country of origin: United States
Release date: June 2003
Editors: Pauline Maclaran • Miriam Catterall • Lorna Stevens
Format: Electronic book text
Pages: 64
ISBN-13: 978-6610511891
Barcode: 9786610511891
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 6610511896

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