Social power, defined as "the ability to set standards, create
norms and values that are deemed legitimate and desirable, without
resorting to coercion or payment", is a central part of
contemporary international politics. This text introduces and
defines the concept of social power and considers how it works in
international politics. It demonstrates how social power is a
complex phenomenon that manifests itself in a wide variety of ways
and circumstances, particularly in culture, institutions, law, and
the media. Providing a global perspective on the role of social
power from the EU, the US, the Middle East, and China, this book:
Focuses on the key aspects of social power: centrality, complexity,
and comprehensiveness. Examines the complex relationship between
soft and hard power, the role of the media, and new communications
technologies. Explores the interplay between state and non-state
actors in framing the public discourse, setting the agenda, molding
identities, and ultimately determining the outcome of policy
processes. Features a broad range of international case studies and
addresses issues including: culture and pop culture, media, public
diplomacy, and branding. With particular focus on the social power
of non-state actors, such as non-governmental organizations, the
media, and consumers, Social Power in International Politics offers
a thought-provoking new perspective on how power is exercised in
the complex reality of the contemporary world. It will be of
particular interest to students and scholars of international
relations, political science, and media and communications studies.
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