Will shrinking budgets and growing competition force network
television news to compromise program quality? Can big-city
newspapers improve circulation in the audiences advertisers want to
reach? Will the wire services diversify into other areas of
communications technology? What changes lie ahead for nation
newsmagazines? In "The Future of News," top media experts offer a
probing analysis of the news business today and its place in
American culture tomorrow.
Charting the past decade's media trends, the authors show how an
increasing segment of the population is rejecting broadly targeted
media "packages" in favor of more focused, specialized information.
Television network news producers, for example, face a growing
viewer preference for cable news services, attention-grabbing local
news programs, and lurid "infotainment" shows often broadcast by
the networks own affiliates. At the same time, urban newspapers and
national newsmagazines are losing readers--and revenues--despite
increased news and feature coverage and frequent graphic
"makeovers." And with the advent of new, competing technologies,
the nation's wire services also face an uncertain future. Analyzing
these and other trends, "The Future of News" offers a thoughtful
and provocative preview of the media's role in the coming
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