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common to his contemporaries. Every plate is well produced in line
by capable engravers, and, as will be seen by a glance at the
original editions, they were not " commercially" but artistically
printed, being " flushed" where necessary. All this must have cost
a very considerable sum of money, more, indeed, than Chippendale
could have reasonably hoped to gain by the mere sale of the book.
It was a trade catalogue on a gigantic scale, and he looked for his
profits from the advertisement of his wares. Had he spent, as some
of his critics seem to have wished him to, several hundreds of
hard-earned money in showing the public what they did not but in
his opinion ought to want, he should have been shut up by his
friends in a lunatic asylum, as being incapable of managing his
business. I have no means of judging with accuracy what the cost of
producing the " Director " may have been. At present, for merely
printing the plates in the same style, without paper, a moderate
estimate would be twenty-five or thirty shillings. Add to this the
cost of engraving plates, the paper, binding, letterpress, etc.,
the time employed in making the drawings?reckoned at carver's
wages? and considering that he could only receive the full
three-and-a-half guineas for such copies as he himself sold, we
cannot help being impressed with the fact that no tradesman would
be justified, from a business point of view, in preaching an
absolutely new gospel at such expense. Like any other reasonable
shopkeeper, he advertised such waresas experience showed would
sell, without pretending to originality. He supplied copies of the
" Director " to the furniture trade at i 14.?. 6rf. Mr. Heaton is
Chippendale's most severe, and I might almost say unfair, critic.
According to him Chippendale's beds, for instance, a...
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