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Books > Reference & Interdisciplinary > Communication studies

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Integrated Organisational Communication (Paperback, 2nd Edition) Loot Price: R537
Discovery Miles 5 370
You Save: R160 (23%)

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Integrated Organisational Communication (Paperback, 2nd Edition)

Rachel Barker

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List price R697 Loot Price R537 Discovery Miles 5 370 You Save R160 (23%)

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Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: November 2012
Authors: Rachel Barker
Dimensions: 245 x 168 x 30mm (L x W x T)
Format: Paperback
Pages: 496
Edition: 2nd Edition
ISBN-13: 978-0-7021-8984-5
Barcode: 9780702189845
Categories: Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
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Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Communication studies > General
Books > Academic & Education > UNISA
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > UNISA > Management
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > UNISA > Business Management
LSN: 0-7021-8984-7
Course Code: COM3708 • COM2601 • COM2602 • COM3701

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