"No Business Like E-Business" - a book by Ravi Jayagopal, an
E-Business Architect from New York - helps you answer the following
questions: 1. What to sell (products, services, advertisements or a
brand)? 2. How to sell (web design, copy writing, technology,
getting paid online)? 3. How to get visitors to your web site
(generating traffic: free and paid)? 4. How to get them to buy your
stuff (conversion: creating something remarkable, pre-selling,
branding, trust building, give-aways)? 5. How to keep them and
their friends coming back for more (up-selling, cross-selling,
affiliate program, joint ventures, self-sustaining lead
generation)? Master these 5 areas, one item at a time, and you are
golden. But the real secrets lie in knowing not just what to do,
but more importantly, how to do it. The web is full of information,
but the problem is, the web is full of information! No, that was
not a misprint - half of what is in this book is probably out there
somewhere on the web, distributed among millions of pages. The
problem is that the good information is hiding out there along with
the bad information, and there is no easy way to find it. All of
that information is of absolutely no use unless someone collects
it, reviews it, filters it and validates it. Yes, that last part -
validating it - is the most important one. It is so easy to publish
your thoughts online, that it has become almost impossible to cut
through the clutter and get to the good stuff. You will also learn
spectacularly simple and completely free ways to get a spanking new
web site (with absolutely no PageRank, no incoming links, no
visitors) not just listed on Yahoo! and Google within days, but
also get a top ranking onboth these search engines (along with the
rest) without spending a single dime on SEO, without exchanging a
single link, without building a single list, without sending out a
single email, without buying a single piece of software that
promises "top rankings." Just the two chapters on Traffic
Generation and Link Popularity alone will be worth 10 times the
price of this book.
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